What We Do
Triathlon & Endurance Coaching
Swim · Bike · Run · Strength
Full-discipline triathlon coaching built around your goal race, your current fitness, and the training time you actually have. Every plan is periodized across base, build, peak, and taper — with structured swim, bike, and run programming, integrated strength work, and injury prevention built in from the start.
What's Included
Earned in the Hours No One Sees.
Triathlon coaching built for athletes who do the work.
Head Coach
Erik Hurley
USA Triathlon Associate Certified Coach
B.S. Health Sciences & Sports Medicine
Triathlon competitor since 2010 · Sprint through Full Ironman
Ready to Earn Your Ground?
Schedule a free discovery call. No obligation — just an honest conversation about your goals and whether EGC is the right fit.
What I Believe
The athletes who reach their goals aren't always the most talented. They're the most consistent — showing up, doing the work, trusting the process over time. That's the foundation Earned Ground Coaching is built on.
A USA Triathlon Associate Certified Coach with a Bachelor of Science in Health Sciences and Sports Medicine, Erik brings academic grounding in exercise science alongside genuine competitive experience across every triathlon distance — sprint through full Ironman.
Before finding his home in endurance sport, Erik competed across baseball, basketball, swimming and diving, and distance running from 5K through marathon. He has been a triathlete since 2010, racing across all distances. In 2021 and 2022 he provided open-water technique guidance and structured swim programming to a Pacific Northwest triathlon club.
"The only results that last are the ones you earned. Training should be hard enough to drive adaptation, intelligent enough to prevent injury, and honest enough to build real, lasting confidence."
The Approach
How I Coach
Before a single workout gets written, there's one question that matters most: why does this goal matter to you? Not the race on the calendar — the reason underneath it. That answer becomes the anchor for everything that follows: the plan, the hard conversations, and the days when motivation is gone and the work still has to get done.
From there, every plan is built on a principle that doesn't change: consistency is what drives improvement, and consistency depends on a body that isn't constantly breaking down. That belief shapes every decision about training load, progression, and recovery. The goal is never to do more for its own sake — it's to do exactly enough to create adaptation without breaking down what took weeks to build.
Progress shows up in efficiency long before it shows up on a results sheet — cadence, sustainable power, the ability to hold the same effort for longer. Those are the signals we build toward together, session by session, until race day simply confirms the work that was already done.
Background
Credentials & Qualifications
Active Certifications
Education
Professional Background
Athletic Background
Work With Erik
Every coaching relationship starts with an honest conversation.
Triathlon & Endurance Coaching
Sprint Distance → Full Ironman
Custom training plans built around your life, your race calendar, and your specific performance limiters. Coaching athletes at every experience level — from first triathlon to competitive age-group racing.
What's Included
Coaching Options
Choose Your Path
Two ways to work together. Cadence and pricing are discussed during your intake conversation, once we know what you actually need.
One-Time Engagement
Your Plan
A complete, periodized training plan built specifically for your goal race — not a template. It starts from your current fitness, your available training hours, your race date, and your individual limiters across swim, bike, and run. You execute it independently.
What's Included
Best For
Self-directed athletes who want a professionally built foundation and have the discipline to execute it on their own.
Ongoing Coaching
Your Coach
Everything in Your Plan, plus a coach in your corner week to week. The plan stays alive — adapting to your training data, your recovery, travel, illness, and the realities of life — so you're never guessing whether you're doing the right work.
What's Included
Best For
Athletes who want accountability, expert eyes on their training, and a plan that evolves with them all the way to race day.
The Process
How It Works
Discovery Call
We talk about your goals, schedule, and history. No obligation — just an honest conversation about fit.
Custom Plan Built
Erik builds a plan around your life and goals — specific, structured, and designed to adapt as you progress.
Ongoing Coaching
Regular communication, plan adjustments, and real accountability throughout the entire process.
Pricing Is Discussed on Your Discovery Call
Packages are tailored to what you need — not a one-size-fits-all subscription.
Getting Started
{{ faq.a }}
The Coaching Process
{{ faq.a }}
Services & Logistics
{{ faq.a }}
Don't see your question?
Legal
Privacy Policy
Effective Date: June 2026 · Last Updated: June 2026
Earned Ground Coaching ("EGC," "we," "our," or "us") is committed to protecting your privacy. This policy explains how we collect, use, and protect personal information.
Washington State — Special Notice
Washington My Health MY Data Act (HB 1155)
Washington State's My Health MY Data Act applies to all entities — regardless of size — that collect consumer health data from Washington residents. EGC does not sell consumer health data under any circumstances.
Information We Collect
We collect only the information necessary to provide coaching services and respond to inquiries:
We do not use tracking cookies, behavioral analytics tools, or advertising pixels on this website.
How We Use Your Information
We use the information you provide exclusively to respond to coaching inquiries, provide personalized coaching services and training plans, and communicate about your training progress. We do not sell, rent, or share your personal information with third parties.
Third-Party Service
Your Privacy Rights
As a Washington State resident, you have the right to know, access, correct, and delete your personal data, and to withdraw consent for health data at any time. We will respond to verified requests within 45 days. EGC does not sell personal data.
Youth Athletes
EGC works with athletes of all ages, including minors. We do not knowingly collect personal information directly from children under 13 without verifiable parental or guardian consent. Parental involvement is welcomed and encouraged for all athletes under 18.
Privacy Requests & Contact
Earned Ground Coaching
Email: [email protected]
General requests: within 45 days · Health data deletion: within 30 days