What We Coach
Built Around Your Discipline
Triathlon & Endurance
Sprint → Full Ironman
Zone-based swim, bike, and run programming built around your race calendar and real life — with ongoing coaching through TrainingPeaks.
About the Coach
Built From the Ground Up
Erik Hurley built his coaching philosophy the same way he built his athletic career — one hard session at a time. A USAT Certified Coach with a B.S. in Health Sciences and Sports Medicine, he brings academic grounding alongside genuine competitive experience.
Erik has been in the triathlon world since 2010, competing at sprint and Olympic distances before stepping away — not from lack of drive, but from the financial reality of being truly competitive in the sport. He made himself a promise: complete a full Ironman before turning 40. He kept it.
Built From the Ground Up
Erik Hurley built his coaching philosophy the same way he built his athletic career — one hard session at a time.
A USA Triathlon Certified Coach with a Bachelor of Science in Health Sciences and Sports Medicine, Erik brings academic grounding in exercise science alongside genuine competitive experience to every athlete he works with.
Erik has been in the triathlon world since 2010, competing at sprint and Olympic distances before stepping away — not from lack of drive, but from the financial reality of being truly competitive in the sport. He made himself a promise: complete a full Ironman before turning 40. He kept it. That journey — from first tri to Ironman finisher, with a decade of life in between — is the lens through which he coaches every athlete.
Along the way, Erik earned a Masters Swim Instructor Certification while stationed in Iceland and provided open-water technique guidance and structured swim programming to a Pacific Northwest triathlon club. That hands-on coaching experience, combined with his competitive background spanning sprint through Ironman distances, shapes how he builds training for every athlete he works with.
"The only results that last are the ones you earned. Training should be hard enough to drive adaptation, intelligent enough to prevent injury, and honest enough to build real, lasting confidence."
Background
Credentials & Qualifications
Active Certifications
Education
Professional Background
Athletic Background
Triathlon & Endurance Coaching
Sprint Distance → Full Ironman
Custom training plans built around your life, your race calendar, and your specific performance limiters. Coaching athletes at every experience level — from first triathlon to competitive age-group racing.
What's Included
The Process
How It Works
Discovery Call
We talk about your goals, schedule, and history. No obligation — just an honest conversation about fit.
Custom Plan Built
Erik builds a plan around your life and goals — specific, structured, and designed to adapt as you progress.
Ongoing Coaching
Regular communication, plan adjustments, and real accountability throughout the entire process.
Getting Started
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The Coaching Process
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Services & Logistics
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Legal
Privacy Policy
Effective Date: June 2026 · Last Updated: June 2026
Earned Ground Coaching LLC ("EGC," "we," "our," or "us") is committed to protecting your privacy. This policy explains how we collect, use, and protect personal information.
Washington State — Special Notice
Washington My Health MY Data Act (HB 1155)
Washington State's My Health MY Data Act applies to all entities — regardless of size — that collect consumer health data from Washington residents. EGC does not sell consumer health data under any circumstances.
Information We Collect
We collect only the information necessary to provide coaching services and respond to inquiries:
We do not use tracking cookies, behavioral analytics tools, or advertising pixels on this website.
How We Use Your Information
We use the information you provide exclusively to respond to coaching inquiries, provide personalized coaching services and training plans, and communicate about your training progress. We do not sell, rent, or share your personal information with third parties.
Third-Party Services
Your Privacy Rights
As a Washington State resident, you have the right to know, access, correct, and delete your personal data, and to withdraw consent for health data at any time. We will respond to verified requests within 45 days. EGC does not sell personal data.
Youth Athletes
EGC works with athletes of all ages, including minors. We do not knowingly collect personal information directly from children under 13 without verifiable parental or guardian consent. Parental involvement is welcomed and encouraged for all athletes under 18.
Privacy Requests & Contact
Earned Ground Coaching LLC
Email: [email protected]
General requests: within 45 days · Health data deletion: within 30 days